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The next generation Social Media Webshops are here!

Today we´re seeing a major step being taken in webshopping as we know it. For a while there´s been buzz around social media webshops, and the Finnish company Vuole with their social media webshop platform Savalanche has been one of the forerunners in this field. They have been actively setting up new webshops for various types of companies and products ranging from CDs to Mac computers, and such interesting Facebook webshops as e.g. Aanmaa handicraft and Miasma, and blogs like Pastanjauhantaa have been top-notch showcases for the company.

At the same time there has been interesting development of very different kind. Another Finnish company named Thinglink came up with an idea about tagging photos with links of various sorts. One can not just tag a photo or an item or an individual in a photo, but insert weblinks to photographs – so called in-image links. Now, I don´t mean including a link in a photograph, but almost any amount of links with different addresses. They recently added audiolinks to photos as well, with audio player link coming from SoundCloud, but that wasn´t the end of development, far from it.

Think about adding your wedding song to your wedding photo, with additional links to Flickr where all your wedding pictures are stored, another link in that same photo leading to your personal blog, one link to the shop you bought your wedding dress from, etc. The possibilities are plenty. And not just photos, any images, and not just music, but any audio. Only thing missing from a full memory is the smell, right? How did her perfume smell that night?


What about the news of the day then?!

Today´s hot topic is the 2 companies – Vuole and Thinglink – joining forces in building a new type of Social Media Webshopping Platform, where a photograph (anywhere online), is a webshop of its own, sort of. When you have a blog or a fan page at Facebook, and you have photos there, you could now build links to photos leading directly to a Savalanche webshop – talkin´bout making buying easy. In the web, the more clicks you need to make, the less propable it is a sale will take place. So having a direct link from a photo where one sees an interesting item, to the webshop product page where it can directly be bought, is a game-changer! And what´s even better, the webshop is absolutely free to install.

Those of you who have been dealing with social media more than just for entertainment purposes, may know the statistics telling us about how the strength of social sales is in recommendations. What this new solution enables, is that you could become a webshopkeeper through your blog in a new and exciting way, linking all the items in the photographs at your blogpages directly to a webshop where your readers can buy the products you recommended or reviewed. And! There´s more. You may also become an affiliate marketer of sort, as you may earn commission on the products that are bought by people coming to someone else’s webshop through that photo-link you had. You kind of host the shop at your blog while never owning the products. Nice, ´eh?

This all is great, isn´t it, but there´s still more to it. Thinglink has also made a deal with Amazon recently, so that when you tag an item in your image with a link to Amazon, you may also earn money through the Amazon Associate program. This has nothing to do with Savalanche, but again a new possibility for those affiliate marketers out there (NomadCouch, are you listening?). Tagging the images themselves is easy, the last post where I tried it myself, was done in mere minutes…

Here below are the first in-link images from the first live blog in relation to this, they just went live with these pictures. The first webshop providers opening their shops for these images and links are Finnish Design Shop, Valleys, Tia Arkko Design and Aurorahelmi, possibly some others as well.

I´ll be coming up with more details about Thinglink soon, keep checking in!


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This entry was posted onApril 14th, 2011 at 07:00. You can follow any responses to this entry through the RSS 2.0. You can Leave a response, or Trackback.

2 Responses


  1. Juha Liikala

    Tom, this indeed is a very interesting development and for a website/blog that does affiliate marketing with physical products (that can be found through Savalanche) – this is golden.

    I am still very anxiously where the guys & gals at Savalanche take this thing regarding digital products based affiliate marketing. Want an example?

    Let’s say I’d write a blog post about professional WordPress Themes for affiliate marketers(which I’m about to do soon, btw!) and would like to integrate this new “Image shopping” possibility within the post (meaning, I’d have theme screenshots on the post which would directly enable the person to buy the service with a click or two). Ok, I guess that would be cool. The problem – those themes already have a affiliate program in place (through ShareASale, CommissionJunkie,etc.). I can’t just “take those themes” and sell them through my Savalanche shop.

    If I could sell digital affiliate products in a way that enables the image shopping experience and integration with Facebook (“Michelle just bought Thesis WordPress theme through (a sneaky backlink injection! ;), that could truly be game changing.

    I’m really looking forward on how Savalanche will tackle the “digital frontier” affiliate sales process. When this happens, I’d be more than happy to do an indepth review and guidebook about selling digital affiliate products through Savalanche webshop.

    Until then..


    14.4.2011 09:47 | #1 @
    • Tom

      Nice thinking Juha – and nice sneaky link 😉 – I do agree with you, it’d be brilliant if the Vuole guys built something like that next, but I’m afraid there are a couple of other ideas there that they’re developing nowadays. I’m assuming something – even more – mind-blowing is being built next. I thought I had some ideas what they’d be doing next, but Pasi there commented something at Facebook hinting that I have absolutely no clue what’s coming out next – and that next is in a couple of months time. So, as anxious as you Juha, I’m also waiting and hoping for a chance to get early sneakpeaks of whatever it is that they’re building. I know there’s a great, innovative team building Savalanche, but from my point of view a bit too unpredictable 😛

      14.4.2011 12:31 | #2 @

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